The Better MelonStarting a Stationery Shop During the PandemicHow Brittany, founder of Holyome Design Co., found success launching her business after she lost her job.8 min read·Nov 5, 2021----
The Better MelonDesigning Sustainable Leather Goods with Saddlery TechniquesA conversation about the identity of an artist versus a business owner, how small businesses build meaningful connections with customers…23 min read·Jul 7, 2021----
The Better MelonGo Beyond the ProductEffectively engage customers as eCommerce brand with content8 min read·Jun 9, 2021----
The Better MelonNiching Down is Saying Yes to Underserved CustomersDon’t try to say yes to everyone, say no more to focus your niche8 min read·Jun 5, 2021----
The Better MelonIdentifying Your Ideal Customer as a New BusinessCreate useful e-commerce customer segments8 min read·May 26, 2021----
The Better MelonWhy Personal Presence is Mandatory in Your Online StoreIf customers can be picky about where they buy their products, why should they buy from you? It comes down to building relationships and…14 min read·May 20, 2021--1--1