The Better MelonStarting a Stationery Shop During the PandemicHow Brittany, founder of Holyome Design Co., found success launching her business after she lost her job.Nov 5, 2021Nov 5, 2021
The Better MelonDesigning Sustainable Leather Goods with Saddlery TechniquesA conversation about the identity of an artist versus a business owner, how small businesses build meaningful connections with customers…Jul 7, 2021Jul 7, 2021
The Better MelonGo Beyond the ProductEffectively engage customers as eCommerce brand with contentJun 9, 2021Jun 9, 2021
The Better MelonNiching Down is Saying Yes to Underserved CustomersDon’t try to say yes to everyone, say no more to focus your nicheJun 5, 2021Jun 5, 2021
The Better MelonIdentifying Your Ideal Customer as a New BusinessCreate useful e-commerce customer segmentsMay 26, 2021May 26, 2021
The Better MelonWhy Personal Presence is Mandatory in Your Online StoreIf customers can be picky about where they buy their products, why should they buy from you? It comes down to building relationships and…May 20, 20211May 20, 20211
